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Medicare Your Way: A Message From Our President and CEO

Curtis Barnett
Curtis Barnett, President & CEO

If there is one thing we can say about baby boomers, it’s that one size certainly doesn’t fit all. This generation (born 1946-1964) started entering Medicare in 2011, and at a rate of about 10,000 per day, Medicare’s rolls are expected to top the 80 million beneficiary mark by 2030.

Since the inception of Medicare in the 1960s, products that supplement Medicare coverage or, more recently, replace Medicare coverage altogether, have been an important part of our benefit portfolio. Boomers are a diverse group, and they deserve Medicare plans that fit their lifestyles and budgets. With that in mind, we went back to the drawing board.

In the past year, Arkansas Blue Cross and Blue Shield has dedicated more resources than ever before to our Medicare coverage options, creating products with more options to choose from and features that promote wellness, condition management and quality healthcare … and, yes, help make our plans more affordable.

Not only are our new Medicare plans consumer-friendly, they have features that promote wellness and help you manage chronic health conditions and better coordinate all the care you receive. We believe these features, while keeping you healthier, will also help make healthcare more affordable for our senior population.

And this is only the beginning. We have a multi-year plan to continue to grow and develop our Medicare offerings to respond to what senior Arkansans need and want.

At Arkansas Blue Cross, we see our Medicare members for who they are … real people with real health needs. One size doesn’t fit all. Come visit an ArkansasBlue welcome center to see what we have to offer.

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